ExploreNorth, your resource center for exploring the circumpolar North

Return to the Home Page The ExploreNorth Blog About ExploreNorth Contact ExploreNorth

Search ExploreNorth

Wait for Me Daddy

Issued October 04, 2014

Philately & Postal Service in the North

Wait for Me Daddy - October 04, 2014

    On October 1, 1940, Claude P. Dettloff, a photographer for The Vancouver Daily Province, was taking pictures of soldiers from the Duke of Connaught's Own Rifles as they marched to a waiting ship. Suddenly, a white-haired boy, only five years old, escaped his mother's grasp and raced to his father in the formation. Dettloff captured the poignant scene on film, creating what would become Wait for Me Daddy, the most famous Canadian photograph of the Second World War and one of the most recognized of all war photos.

    This picture - and the yearning on the little boy's face - would become a powerful image for gaining support on the home front. The day after it had appeared in the Province, young Warren "Whitey" Bernard became famous. The arresting scene soon appeared in many other publications, including Life, Liberty, Newsweek, and Reader's Digest, as well as the Encyclopaedia Britannica Yearbook and countless newspapers. It even hung on the walls of every school in British Columbia.

    Recognizing the strong impact of this touching moment frozen in time, the government relied on the photograph and its younger subject to successfully sell war bonds. Heart-rending ads featured the child pleading with Canadians to help "bring my daddy home." Happily, Whitey's father survived the war.

    Today, Whitey Bernard is retired and lives in Tofino, B.C. After establishing a small marina, marine hardware store and fuel station, he married Ruby Johnson in 1964, then served in local politics as alderman and mayor.

    This fall, the City of New Westminster raised a bronze statue at the bottom of Eighth Street, in Hyack Square, to mark the 75th anniversary of Dettloff's unforgettable photograph. Next year, the City will host a soldiers' march to commemorate the 70th anniversary of the end of the Second World War.

    A total of 400,000 stamps were printed in booklets of 10 stamps, priced at $8.50 each (domestic rate), and 75,000 in special panes of 5 stamps, priced at $4.25 each. A total of 13,000 First Day Covers were also issued, priced at $1.85 each.

Wait for Me Daddy - October 04, 2014

The Vancouver Daily Province - 'Wait, Daddy, I'm Coming With You!' photo by Claude P. Dettloff.

Wait, Daddy, I'm Coming With You! - photo by Claude P. Dettloff